Marketing Daily
Tuesday, May 9, 2017
  • America's Top Grocers: Wegmans, Publix, Trader Joe's

    "It was a bit of a surprise to have the top three companies so close together in scoring," says Cheryl Fink, Market Force chief ... Read the whole story

  • Autotrader Partners With 'Cars 3'

    "The tagline in the co-branded spot was specifically created for this piece of content," Autotrader's Jessica Stafford tells "Marketing Daily." Read the whole story

  • Skyy Marks 25th By Saluting Innovators, Including Its Founder

    In addition, 15-second spots are running online, including mobile, on Hulu, Kargo, YouTube and Maker Studios, as well as on social channels. The campaign's ... Read the whole story

  • Gaming Companies Miss Opportunities With Traditional Models

    In a new report, "Game On," looking at YouTube targeting of gamers, Strike Social finds that many gaming marketers are creating YouTube advertising that ... Read the whole story

  • U by Kotex Launches Fitness Line

    The program aims to encourage honest dialogue about working out during one's period and break stigma around that conversation, U by Kotex's Jade Applegate ... Read the whole story

  • Why Automotive Brands Must Evolve

    Tesla has built a brand that runs counter to others in the auto industry. It's an innovative technology company, not an automotive brand. Read the whole story

  • Bathroom Steam Reveals Water-Saving Campaign

    Colgate has spent a good chunk of its marketing budget in the last few years reminding people to conserve water. Now, it's teaming with ... Read the whole story