After rumors of talks surfaced from Reuters and in the "Wall Street Journal," Abercrombie & Fitch issued a brief statement last evening to confirm that it is talking with "with … Read the whole story
"You can never be complacent because somebody is always looking to take your place," YouGov BrandIndex's Ted Marzilli tells "Marketing Daily." Read the whole story
To launch its social and digital campaign, KitKat posted a GIF on its Twitter channel of Karl Anthony Towns purporting to be "hot and … Read the whole story
"Boost continues to build upon its position as the best value in prepaid wireless and passionately empowers its customers to get the most of … Read the whole story
The premise of the spot, created by Anomaly, is that having a top song on the pop charts is like getting an income annuity … Read the whole story
Calling the move a "board refresh," Whole Foods is replacing five directors with executives with retail credentials that include Best Buy, Kohl's, JC Penney … Read the whole story
Until there's a quantum leap in artificial intelligence in the near future, brand safety will require human intervention, which is actually a very effective … Read the whole story
Developed with Red Interactive Agency, 13 six-second spots will run as mid-roll ads in weekly PGA Tour highlight reels through September. Read the whole story
The spot, from agency Cutwater, is designed to the show life from the perspective of a child. Read the whole story