Marketing Daily
Thursday, May 18, 2017
  • Axe Encourages Guys To Question Masculine Qualities

    "As a global lifestyle brand, we have a substantial platform and we see it as our responsibility to use it for good," says Rik ... Read the whole story

  • NBA Launches Spot Featuring The Legendary Dr. J

    The 30-second spot from Translation premieres Wednesday night during the season finale of ABC's "Designated Survivor" and will run until the end of this ... Read the whole story

  • Red Baron Kicks Off Rebranding, Intros 'Baroness'

    The Baroness character is a working mother who wears a bomber jacket adorned with badges earned by acing the roles and battles that moms ... Read the whole story

  • Scotiabank, NHL Renew Agreement

    Under the new deal, Scotiabank, Canada's "Hockey Bank," remains the Official Bank of the NHL in Canada and the named sponsor of the 2017 ... Read the whole story

  • WWE Launches Marketing Alliance With Rocket League

    In addition to its sponsorship role, Rocket League creative will air across WWE Network, WWE's digital and social channels, and on WWE's flagship TV ... Read the whole story

  • Serta Launches First 'Masterbrand' Campaign

    The "Declare Peace" campaign, from agency Doner, is designed to address the unrest and discomfort Americans are facing from today's always-on culture and the ... Read the whole story