Top of The News
by Thom Forbes
After years of floundering while Amazon and other e-commerce innovators ate its lunch, Walmart yesterday reported a 63% spike in online sales for its latest quarter, building out on a … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
One of David Marine's first tasks focuses on the unveiling of the Coldwell Banker technology suite in an advertising series. A campaign broke May … Read the whole story
RETAIL
by Sarah Mahoney
The new ads celebrate "everyday, real-life moments -- whether it's guests running out of milk or throwing together a last-minute BBQ," says EVP/CMO Rick … Read the whole story
HOME GOODS
by Aaron Baar
"We're committing not only to building long-lasting products but [also to] our brand promise of fitting within a lifestyle," says Rick Hasselbeck, GE Appliances … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Chuck E. Cheese is encouraging fans to post snaps of their own celebrations at the restaurant, using #40YearsOfFun, on Twitter or Instagram for a … Read the whole story
HOME GOODS
by Tanya Gazdik
The campaign is aimed at DIYers who value learning and take pride in doing, Glidden's Dave Marecic tells "Marketing Daily." Read the whole story
by Larissa Faw
Harrah's Resort Southern California and its agency i.d.e.a. are out with a new campaign promoting the new name of the destination's locale, now legally … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
One reason why other companies have fought shy of this fight is the scale of the challenge. Marketers for all their pizzazz can be … Read the whole story