Marketing Daily
Friday, May 19, 2017
  • Coldwell Banker Appoints New Top Marketer

    One of David Marine's first tasks focuses on the unveiling of the Coldwell Banker technology suite in an advertising series. A campaign broke May … Read the whole story

  • Target's New Campaign Hypes Convenience, Value

    The new ads celebrate "everyday, real-life moments -- whether it's guests running out of milk or throwing together a last-minute BBQ," says EVP/CMO Rick … Read the whole story

  • GE Brings 'Good Things, For Life'

    "We're committing not only to building long-lasting products but [also to] our brand promise of fitting within a lifestyle," says Rick Hasselbeck, GE Appliances … Read the whole story

  • Chuck E. Cheese Goes For Party-Blower Guinness Record

    Chuck E. Cheese is encouraging fans to post snaps of their own celebrations at the restaurant, using #40YearsOfFun, on Twitter or Instagram for a … Read the whole story

  • Glidden Attempts To Uncomplicate Painting

    The campaign is aimed at DIYers who value learning and take pride in doing, Glidden's Dave Marecic tells "Marketing Daily." Read the whole story

  • Harrah's SoCal Resort Is Now In A 'Funner' Place

    Harrah's Resort Southern California and its agency i.d.e.a. are out with a new campaign promoting the new name of the destination's locale, now legally … Read the whole story

  • P&G's Lonely Battle To Improve The Media Ecosystem

    One reason why other companies have fought shy of this fight is the scale of the challenge. Marketers for all their pizzazz can be … Read the whole story