Marketing Daily
Wednesday, May 24, 2017
  • JCPenney Names Grebstein As CMO

    Marci Grebstein is joining JCPenney at a challenging time, amid large losses, store closures and lingering doubts about how the middle-American department store can … Read the whole story

  • Minute Maid Suggests Care Packages ... For Parents

    It's being promoted through social and digital -- including programmatic digital networks and paid and owned Facebook -- and influencers including bloggers and media … Read the whole story

  • Air Canada Campaign Celebrates Nation's 150th Birthday

    Until the country's 150th birthday on July 1, Canadian residents can enter to win airline tickets by sharing their favorite place in Canada through … Read the whole story

  • Celebrity Endorsers Are Not Influencer Marketing

    Everyday influencers count their online followers in the hundreds, not millions, as celebrities do. But they have something celebrities lack - credibility. Read the whole story

  • Pay-TV, Internet Satisfaction Rates Remain Low

    In the latest American Customer Satisfaction Index, both sectors tied for last place among the 43 industries tracked. Only wireless telephone providers were the … Read the whole story

  • Reyka Vodka Doubles Down On Portland With New Campaign

    Developed with Red Tettemer O'Connell + Partners (RTO+P), a new single-market "takeover" campaign in Portland, OR includes 15-second "Made Of Iceland" commercials, event sponsorships, … Read the whole story

  • 2017 EFFIE Award Preview: Find Your Style 101

    Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry and recognize any and all forms of … Read the whole story