Top of The News
by Thom Forbes
The State of Ohio is suing five prescription drug manufacturers for false and deceptive marketing of their branded opioids charging, among other things, that they have falsely trivialized or failed … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The launch campaign for Denny's on Demand includes a 30-second TV spot and three :15s that focus in on vignettes from that longer spot, … Read the whole story
TRANSPORTATION
by Tanya Gazdik
In addition to the video, Enterprise customers will also notice movie-themed signage inside Enterprise branches through June, Enterprise's Lee Broughton tells "Marketing Daily." Read the whole story
SPORTS
by Sarah Mahoney
Many younger golfers have given it up with 22% saying they found something they enjoy more, 17% saying it's become too expensive and 10% … Read the whole story
RESEARCH
by Tanya Gazdik
"Having real people and underscoring acceptance are the fundamentals in appealing to the LGBTQ consumer," YouGov's Ted Marzilli tells "Marketing Daily." Read the whole story
ELECTRONICS
by Aaron Baar
Tracking more than ratings and reviews of six current-generation flagship smartphones, Strategy Analytics' Consumer Sentiment Analysis found the camera was the most-mentioned feature. Read the whole story
by Larissa Faw
The Union of European Football Associations (UEFA), with support from its 55 National Associations and agency FCB Inferno, are out with a campaign designed … Read the whole story
COMMENTARY
by Matthew Walko, Op-Ed Contributor
It's been the cornerstone of brand-agency interaction for decades. A strategic baton passed from planners to creatives. Even as the world around it has … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Because bilingual buyers are fastest to purchase, it's critical that auto brands meet them on their mobile devices. Read the whole story
COMMENTARY
by Laura Rowan, Columnist
As a sneak peek at the 2017 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the … Read the whole story