June 3 - 6, 2024
Tuesday, June 6, 2017
Top of The News
Apple made some noise at the opening with a peek at a sonorous Siri-driven speaker called HomePod that aims to compete with Amazon Echo and Google Home come December, as … Read the whole story
AUTOMOTIVEOne of the study's takeaways for auto marketers is the need to express a point of view, Kantar Millward Brown's Sana Carlton tells "Marketing … Read the whole story
- SPIRITS
Message: Gentleman Jack is a step up - at $30, about $8 more per bottle - but it's still made by the same people, … Read the whole story
RETAIL"What was remarkable was the sheer pace of change among consumers, and how many of the retailers are grappling with trying to keep up," … Read the whole story
- PACKAGED GOODS
"We liken it to an iceberg," Engagement Labs CEO Ed Keller tells "Marketing Daily." "Social media is the tip, but beneath the surface is … Read the whole story
The new effort features the most channel-specific campaign messaging the organization has launched to date. And the new flight will feature much more fanciful … Read the whole story
Earlier this year gyro Chicago won the U.S. AOR for global tax and audit giant Grant Thornton. Now the agency is out with its … Read the whole story
- COMMENTARY
Moving forward, consumers will only have more choices, and more freedom to leave behind a brand that isn't giving them what they want. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
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