Marketing Daily
Wednesday, June 14, 2017
  • KFC Aims For The Stars With Zinger Launch

    "As we were thinking about it, the challenge was, 'How do we make this a big deal?'" George Felix, director of advertising for KFC … Read the whole story

  • Honda Odyssey Helps 'Keep The Peace'

    Creative shows how the minivan delivers all the connectivity and flexibility to keep everyone in the family happy. Honda also is partnering with Disney … Read the whole story

  • EOS Seeks To Soothe Women's Shaving Anxiety

    The digital campaign, which includes YouTube and other paid channels, also has a large influencer component, aimed at women of varying ages. Read the whole story

  • Disney Parks Tops For Millennials, Women

    One of the overarching findings of the Brand Intimacy 2017 Report was that consumers, particularly Millennials, are seeking an escape from the real world. Read the whole story

  • Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council Says

    About half of consumers surveyed for a study released Tuesday said they would think twice before purchasing products or even boycott a brand's products … Read the whole story

  • Corporations' Creative Groups Are Thriving. Why?

    Successfully nurturing talent inside giant corporations is challenging yet outstanding work is coming out of places like Amazon and Fidelity. Read the whole story