It turns out that Conde Nast's attempt to create an e-commerce site for dedicated followers of fashion was really a farfetched idea. As of yesterday, visitors to Style.com, which the … Read the whole story
"As we were thinking about it, the challenge was, 'How do we make this a big deal?'" George Felix, director of advertising for KFC … Read the whole story
Creative shows how the minivan delivers all the connectivity and flexibility to keep everyone in the family happy. Honda also is partnering with Disney … Read the whole story
The digital campaign, which includes YouTube and other paid channels, also has a large influencer component, aimed at women of varying ages. Read the whole story
One of the overarching findings of the Brand Intimacy 2017 Report was that consumers, particularly Millennials, are seeking an escape from the real world. Read the whole story
About half of consumers surveyed for a study released Tuesday said they would think twice before purchasing products or even boycott a brand's products … Read the whole story
Successfully nurturing talent inside giant corporations is challenging yet outstanding work is coming out of places like Amazon and Fidelity. Read the whole story