June 3 - 6, 2024
Thursday, June 22, 2017
Top of The News
Diageo is paying George Clooney and two of his buddies - Rande Gerber and Mike Meldman - up to $1 billion for Casamigos, the tequila brand they started four years … Read the whole story
RETAILObservers are a little dizzy watching the tit-for-tat tactics of the two retail titans, as Amazon stretches to become more like a grocery store, … Read the whole story
BEAUTY"Hair is hair. People are people. And they deserve to be treated as such," says Terri & Sandy co-founder Terri Meyer. Read the whole story
BEVERAGESThis time around, Zima is being promoted via some Millennial-friendly channels that weren't around in the '90s -- a chatbot offering info on Zima … Read the whole story
SPORTSGuinness Blonde American Lager will sponsor a beer garden experience in Mudder Village at events where Tough Mudder participants and spectators gather. Read the whole story
- PACKAGED GOODS
"Almost everything can be delivered to your door [these days]," but you can't get a restroom delivered," P&G's Angie McAuliffe tells "Marketing Daily." Read the whole story
L'Oreal Paris is raising awareness of its partnership with the Prince's Trust in the UK by changing its iconic tagline "Because I'm Worth It" … Read the whole story
- RESEARCH
Email came in second when respondents were asked for their most valuable ad formats. The single more popular one was coupon links. Read the whole story
- COMMENTARY
Without pride in a project, what else is there? Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
David Dreyer - Starco Brands, CMO
Khara Hutchinson - Bayer, Head of Programmatic
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October 2 - 5, 2024
