Marketing Daily
Thursday, July 13, 2017

Top of The News

Visa Ramps Up Its Efforts To Eliminate Cash On The Barrelhead
by Thom Forbes

Visa has launched a new initiative to make Hamiltons and pennies as quaint as the gold standard. Up to 50 small business restaurants, cafes or food truck owners can win … Read the whole story

  • PACKAGED GOODS
    Clear Eyes Lead To Shining Moments
    by Aaron Baar

    The brand's first effort to promote its entire portfolio rather than a single product highlights the role eyes play in expressing people's emotions, and … Read the whole story

  • TRAVEL
    Consumers, Especially Millennials, Don't Mind Ads When Booking A Trip
    by Tanya Gazdik

    Millennials were more open to online offers than the older generations with nearly one-third of 18-24 year-olds saying the offers are very helpful. Read the whole story

  • FOOD
    Driscoll's Makes A Splash In 10 Berry-Loving Markets
    by Karlene Lukovitz

    The new summer campaign, #BerryTogether, includes live events in the top 10 U.S. berry-consuming markets, as identified through Nielsen sales data, combined with a … Read the whole story

  • PHARMA
    Teva Launches 'Myth Breaker' Campaign For Plan-B One-Step
    by Tanya Gazdik

    "The campaign is unique and hyperbolic, especially in terms of the art direction," Teva Women's Health's Jen O'Neill tells "Marketing Daily." Read the whole story

  • APPAREL
    With Ad Spending Up, Levi Strauss & Co. Ride Denim's Comeback
    by Sarah Mahoney

    Innovation-some new stylish or functional twist to trusty denims-seems to be key to appealing to customers these days, according to NPD Group. Read the whole story

  • COMMENTARY
    Your Marketing Department Needs A Digital Librarian
    by Jake Athey

    The librarian is an essential role because the ease of finding content changes the value of that content. If you can find it, you … Read the whole story