Marketing Daily
Monday, August 21, 2017
  • Marketers Jump On Eclipse Bandwagon

    Royal Caribbean enlisted singer Bonnie Tyler to perform a duet of "Total Eclipse of the Heart" with Joe Jonas of DNCE on its Total … Read the whole story

  • Playtex Hops Aboard The Body-Positivity Train

    The Playtex launch, which includes a brand video, comes at a time when the bra market is going crazy. Fashion trends are sparking upheavals. Read the whole story

  • Q&A: John Dwyer, President Of AT&T's Prepaid Portfolio

    As the "fighter brand" within AT&T's prepaid wireless portfolio, Cricket Wireless looks for sponsorship opportunities that bring its tagline, "Something to smile about," to … Read the whole story

  • Walmart, Target, Old Navy Lead Back-To-School Ad Awareness

    Some 42% of shoppers say they had seen some of Walmart's back-to-school messaging, for example, but that's down from 50% at this time last … Read the whole story

  • AccuWeather CMO Relates Marketing Challenges, Triumphs

    AccuWeather uses a mix of paid, earned, and owned media to broaden awareness, from online advertising to social media events, CMO John Dokes tells … Read the whole story

  • Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads

    This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways … Read the whole story