Marketing Daily
Monday, August 21, 2017

Top of The News

Soderbergh's Marketing Experiment Opens To Unfortunate Results
by Thom Forbes

The conventional wisdom seems to be that Stephen Soderbergh threw the baby out with the marketing budget. Despite a 93% Rotten Tomatoes rating, his $29-million action-comedy "Logan Lucky" finished a … Read the whole story

  • BRAND MARKETING
    Marketers Jump On Eclipse Bandwagon
    by Tanya Gazdik

    Royal Caribbean enlisted singer Bonnie Tyler to perform a duet of "Total Eclipse of the Heart" with Joe Jonas of DNCE on its Total … Read the whole story

  • APPAREL
    Playtex Hops Aboard The Body-Positivity Train
    by Sarah Mahoney

    The Playtex launch, which includes a brand video, comes at a time when the bra market is going crazy. Fashion trends are sparking upheavals. Read the whole story

  • TELECOM
    Q&A: John Dwyer, President Of AT&T's Prepaid Portfolio
    by Aaron Baar

    As the "fighter brand" within AT&T's prepaid wireless portfolio, Cricket Wireless looks for sponsorship opportunities that bring its tagline, "Something to smile about," to … Read the whole story

  • RETAIL
    Walmart, Target, Old Navy Lead Back-To-School Ad Awareness
    by Sarah Mahoney

    Some 42% of shoppers say they had seen some of Walmart's back-to-school messaging, for example, but that's down from 50% at this time last … Read the whole story

  • TECHNOLOGY
    AccuWeather CMO Relates Marketing Challenges, Triumphs
    by Tanya Gazdik

    AccuWeather uses a mix of paid, earned, and owned media to broaden awareness, from online advertising to social media events, CMO John Dokes tells … Read the whole story

  • COMMENTARY
    Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads
    by Jeri Smith, Columnist

    This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways … Read the whole story