Marketing Daily
Wednesday, August 23, 2017
  • Ram Trucks Enlists Country Singer/Songwriter Brent Cobb

    "Ram Trucks fans and country music fans share a great deal of 'emotional equity,'" Ram Trucks' Jeff Summers tells "Marketing Daily." Read the whole story

  • Kind Dumps 45K Pounds of 'Sugar' In Times Square

    Kind is using PR and social media - including an in-house-created time-lapse video of the installation's set-up - to promote the activation. Read the whole story

  • Last Call For Submissions: 'People-Based Marketing Awards'

    In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story

  • Lenovo Uses Influencers To Show Off Latest Laptop

    "We wanted to highlight real life use cases," Christy Hayes, account director at Midnight Oil, tells "Marketing Daily." "At the end of the day, … Read the whole story

  • Walmart, Target, Kroger Expanding Home-Delivery Tests

    The average supermarket e-commerce transactions are about five times larger than those bought through Amazon, writes David Bishop, partner at Brick Meets Click. Read the whole story

  • Kendall Motor Oil Goes On 'Good Stuff Road Trip'

    "As a brand that's steeped in this tradition of keeping our fans prepared to hit the open road, it seemed only natural to take … Read the whole story

  • Measuring Influencer Marketing

    The influencers we work with and hire need their content to be like a tollbooth on the customer's journey on the sales highway. Read the whole story