March 20 - 23, 2024
Thursday, August 24, 2017
Top of The News
Just a few short months from the opening of "Star Wars: The Last Jedi," it's time to get that venerable Disney Lucasfilm merchandising machine cranking again. Early this morning, it … Read the whole story
AUTOMOTIVEThe list has a definite eye toward safety along with the allowance for parents to be actively involved in their teens' driving. Inexperience, combined … Read the whole story
BEVERAGESThe campaign site will feature a quiz that helps consumers understand what type of "busy" they are. It also includes use of owned social … Read the whole story
- RETAIL
The results are surprising, says the National Retail Federation, since its research at the beginning of the summer found parents eager to start shopping … Read the whole story
ELECTRONICSAccording to Parks Associates, 37% of streaming media players in U.S. broadband households are Roku devices, a slight increase from last year, when the … Read the whole story
AUTOMOTIVE"From our research, we discovered more than half of car shoppers surveyed look for vehicles that could accommodate their dogs," Cox Automotive's Jessica Stafford … Read the whole story
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
- ELECTRONICS
In the film's action across 45 seconds, viewers first see a cloaked figure with its face appearing as the glowing Legion logo. Read the whole story
- COMMENTARY
Trends no longer originate just from the big urban centers, and marketers would be wise to take an inside-out approach to understanding changing American … Read the whole story
