MediaPost Publications - Marketing Daily 08/29/2017

Top of The News

Fitbit Joins The Smartwatch Race With Well-Reviewed Ionic

by Thom Forbes

ith time running out, Fitbit has unveiled its long-in-development smartwatch, the Ionic. Available for wrists everywhere in October, it may be to its chief competitors what a fitness blog is … Read the whole story

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ELECTRONICS
HP Makes Emotional Case For Printed Photos
by Aaron Baar
"We're seeing billions of photos taken on phones, but we're also seeing data of those photos you love being lost on the back end," … Read the whole story
RETAIL
With Pop-Up AR, Target, Walmart, Lego Prep For Force Friday II
by Sarah Mahoney
Industry experts are speculating that "The Last Jedi," with a trailer that has already been viewed almost 40 million times, will be among the … Read the whole story

AUTOMOTIVE
Cadillac Sponsors MTV Video Music Awards
by Tanya Gazdik
"As an iconic brand, Cadillac has always played a significant role in music, having been referenced in hundreds of songs," Cadillac's Renee Rauchut tells … Read the whole story
BEVERAGES
Bud Light's First New 'Friends' Creative Spoofs 'Game Of Thrones'
by Karlene Lukovitz
The beer's "Banquet" ad seems inspired by the "Game of Thrones" craze - although the olden-days court setting depicted here is considerably less gritty … Read the whole story
HEALTH
First Response Launches Digital Content Series
by Tanya Gazdik
"A digital content series allows us to present these stories in a way that is real, raw and emotional," First Response's Stephanie Berez tells … Read the whole story
Last Call For Submissions: 'People-Based Marketing Awards'
by Joe Mandese
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
PACKAGED GOODS
Moen's New 'Inspired By' Campaign From Havas Chicago
by Larissa Faw
Moen is currently benefiting from a resurgent U.S. home products market, which impacts over 70% of FBHS's sales. Plumbing sales, in particular, were up … Read the whole story
COMMENTARY
I'm Conflicted About Virtual Reality; You Should Be, Too
by Aaron Dubois, Columnist
Now is the time for marketers to put guardrails on VR - to protect the vehicle before we lose the keys. Read the whole story