Top of The News
by Thom Forbes
Equifax, which not only stores extremely sensitive financial data for 820 million consumers, 91 million businesses and 7,100 employers worldwide but also markets credit-monitoring and identity-theft
protection products, disclosed yesterday … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"For Lexus, as in fashion, there is a mutual appreciation for luxury, craftsmanship, design and attention to detail," Lexus' Greg Kitzens tells "Marketing Daily." Read the whole story
ELECTRONICS
by Aaron Baar
To mark the beginning of the NFL season, Samsung will begin airing an ad, using the time-honored tradition of press-conference shade, to show off … Read the whole story
ELECTRONICS
by Sarah Mahoney
"This is brilliant, and it's the future of retail. Retail is radically changing, with smaller footprints, fewer locations, and it's all about the experience." Read the whole story
FOOD
by Karlene Lukovitz
The bars and ads are part of a football-season extension of the brand's seemingly ubiquitous "Who Are You When You're Hungry?" campaign. Read the whole story
RETAIL
by Sarah Mahoney
Macy's needs to snap its long-running sales slump, and Target is out to prove that new private-label lines are recapturing its old magic. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Land Rover has partnered with Conde Nast for an integrated partnership that will forge a connection between the Range Rover Velar and the publisher's … Read the whole story
ONLINE PUBLISHING
by Larissa Faw
In the campaign, Squarespace positions itself as an alternative provider that can help customers stand out from the competition with beautiful and distinctive websites. Read the whole story
COMMENTARY
by Jeri Smith, Columnist
The law of unintended consequences tells us that our actions always have effects that are unanticipated or unintended. Rarely is this as clear as … Read the whole story