Marketing Daily
Monday, September 18, 2017

Top of The News

'Rolling Stone' Magazine Asks, 'Do You Want To Make A Deal?'
by Thom Forbes

The controlling interest in "Rolling Stone" magazine, which has enjoyed the rare distinction of being a symbol of the culture it has covered since Jann Wenner and Ralph Gleason launched … Read the whole story

  • RETAIL
    Winter Is Coming: Lands' End Launches Cozy Collection
    by Sarah Mahoney

    For Lands' End, it's an opportunity to try and recapture some casual customers: The collection reinvents classic sweats by using heathery-grey knits, nubby sweaters … Read the whole story

  • FOOD AND BEVERAGES
    Atkins Targets 'Self-Directed' Types With 'Hidden Sugars' Message
    by Karlene Lukovitz

    The creative, also being employed for paid advertising on Instagram, Facebook, Hulu and connected TV channels, is from Acme Idea Company, Atkins's creative AOR. Read the whole story

  • HEALTH
    American Cancer Society Touts Its Breadth Of Resources
    by Aaron Baar

    "We do so much, but there's so much that people don't know we do," Irma Shrivastava, senior vice president of strategic marketing alliances, development … Read the whole story

  • COMMENTARY
    Humorous Branding Is The Key To Everything
    by Dara Treseder, Op-Ed Contributor

    The more positive the brand association, the greater the likelihood we'll build long-term customer loyalty. Read the whole story