Marketing Daily
Monday, September 18, 2017
  • Winter Is Coming: Lands' End Launches Cozy Collection

    For Lands' End, it's an opportunity to try and recapture some casual customers: The collection reinvents classic sweats by using heathery-grey knits, nubby sweaters ... Read the whole story

  • Atkins Targets 'Self-Directed' Types With 'Hidden Sugars' Message

    The creative, also being employed for paid advertising on Instagram, Facebook, Hulu and connected TV channels, is from Acme Idea Company, Atkins's creative AOR. Read the whole story

  • American Cancer Society Touts Its Breadth Of Resources

    "We do so much, but there's so much that people don't know we do," Irma Shrivastava, senior vice president of strategic marketing alliances, development ... Read the whole story

  • Humorous Branding Is The Key To Everything

    The more positive the brand association, the greater the likelihood we'll build long-term customer loyalty. Read the whole story