Kroger, which has seen a lot of competition come and go since its founding in 1883, launched a program Friday that directly hits at the latest challenger for the palates … Read the whole story
Facebook will be the exclusive video platform for the new $50,000 Tougher Mudder Championship race series and Weekly Tough Mudder Bootcamp fitness studio classes. Read the whole story
News that a "Mad Pooper" was on the run, defecating on the streets of a neighborhood in Colorado Springs, elicited a sh*t-storm on Twitter. … Read the whole story
Oreo's gain reflects above-average scores both online and offline, as a result of increased focus on its online/digital efforts over the past six months. Read the whole story
"We're trying to reposition 'clean' from an ending to a beginning," Chris Hyder, vice president of marketing and general manager for Clorox, tells "Marketing … Read the whole story
The telecoms used the searches to promote the new iPhone and their networks (Verizon) and new fee structures (Boost). Read the whole story
President Donald Trump tweeted a plug for American Airlines Friday afternoon, thanking Chairman-CEO Doug Parker, "For all the help you have given the U.S. … Read the whole story
The prevailing trends suggest fintechs and niche "challenger banks" are biting into big banks' profits and luring their customers away with better quality service … Read the whole story
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week. Read the whole story