Marketing Daily
Tuesday, September 26, 2017

Top of The News

Unilever Again Goes For A Cosmetic Fix, Purchasing Carver Korea
by Thom Forbes

Continuing its expansion into the beauty and personal care business, Unilever is buying the cosmetics firm cosmetics firm Carver Korea for $2.71 billion, making Goldman Sachs's and Bain Capital's 60% … Read the whole story

  • AUTOMOTIVE
    Honda Launches Social For Electric Vehicle
    by Tanya Gazdik

    "The paid media behind the Clarity Electric is geo-targeted to the areas where the vehicle is sold," American Honda's Jessica Fini tells "Marketing Daily." Read the whole story

  • PACKAGED GOODS
    Velcro Reclaims Its Brand Name (In Song)
    by Aaron Baar

    "As the range of our products becomes broader and broader, the value of our trademark becomes more and more important," Fraser Cameron, CEO of … Read the whole story

  • TRANSPORTATION
    Getting Uber Back On Track
    by Larissa Faw

    "I have never seen a better case of burning out and acting out," Uber board member Arianna Huffington told a crowd at an Advertising … Read the whole story

  • BEVERAGES
    Gatorade Pays $300K To Settle Complaint Over Anti-Water Game Message
    by Karlene Lukovitz

    The settlement calls for $120,000 of the $300,000 settlement to be used to fund research or education on water consumption and the nutrition of … Read the whole story

  • RETAIL
    Halloween Spending May Break Records
    by Sarah Mahoney

    Candy is the second-biggest expense, with shoppers planning to spend $2.7 billion, followed by decorations (also $2.7 billion), and $410 million on greeting cards. Read the whole story

  • AUTOMOTIVE
    Cox Automotive Offers Automakers Social Media Tool
    by Tanya Gazdik

    'We strategically chose to start with Facebook and Instagram based on where our dealer clients are spending their money," Cox Automotive's Adam Pavkov tells … Read the whole story

  • COMMENTARY
    Will AI Become A Marketer's Best Friend?
    by Alon Amit, Op-Ed Contributor

    Here are just a few examples of ways marketing applications should be reimagined and enhanced by AI and ML to improve the marketer's experience. Read the whole story