Swedish-based Ikea, which now owns 357 big boxes in 29 countries and serves two billion visitors a year online, quickly assembled a presence in the on-demand, sharing economy yesterday by … Read the whole story
While 19 manufacturers and tens of millions of vehicles are involved in the Takata recall in the U.S., Toyota is focusing its marketing on … Read the whole story
Unilever is increasingly using social listening to learn about consumer behavior, says CMO Keith Weed. The technique enables marketers to eavesdrop on conversations where … Read the whole story
Oreo's Buzz score jumped from 16 to 23 between Aug. 21 - the day of the operating system's naming announcement - to this past … Read the whole story
Featuring the Chrysler Pacifica and Chrysler Pacifica Hybrid, the "It's Electric" video debuted across the Chrysler brand's digital and social channels. Read the whole story
The campaign encompasses digital, radio and outdoor advertising. The online videos run across the U.S., targeting both leisure and business travelers, especially in the … Read the whole story
An overarching video explaining the "Something better" ethos highlight some of the practical advantages over traditional smoking, including less money spent, no ash or … Read the whole story
MediaPost is seeking nominations for "MEDIA" magazine's annual "Agency of the Year" Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
The point is, you can't know what you don't know. Read the whole story