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The layoffs represent nearly 7% of the drugmaker's U.S. workforce, and come at a time of increased scrutiny for the entire pharmaceutical industry. Read the whole story
RETAILThe campaign uses a series of videos starring Mr. Closer, who gives advice to two real business owners. One is in Detroit, and the … Read the whole story
GAMING"The series provides a different entry point for our fans to learn more about the world of 'Assassin's Creed Origins,'" Adam Novickas, vice president … Read the whole story
RESEARCHSeven percent "may seem small, but it equates to more than $700 million. It's already having a sizable impact on growth - and at … Read the whole story
RESEARCHTechnology brands comprise 70% of the top 10 most authentic global brands and are prominent throughout the full top 100. Read the whole story
HOSPITALITYKimpton Karma Rewards members were notified Oct. 20 that the program will go away in early 2018. One upside is guests will be able … Read the whole story
Akorn and its agency The BAM Connection are out with a new campaign for the client’s brand TheraTears, a line of eye-therapy products. The … Read the whole story
- COMMENTARY
The desire to be super-creative and innovative in their messaging must be balanced with the goal of driving consumer action. Read the whole story
