After a uncharacteristic show of solidarity among the nation's critics and entertainment writers that threatened the efficacy of its formidable publicity machine, the Walt Disney Co. yesterday abruptly withdrew its … Read the whole story
Tough Mudder and recovery drink Kill Cliff have partnered for the 2018-19 U.S. event season and health club 24 Hour Fitness has entered into … Read the whole story
The guidance also includes suggestions for pizza chains on how to comply with calorie posting in the context of myriad topping combinations consumers order. Read the whole story
According to the Brightfield Group, a market research firm focused on the legal cannabis industry, the global cannabis market will reach $7.7 billion this … Read the whole story
The media strategy covers traditional and digital channels. The campaign will run during high-profile TV programming, including "This Is Us," "Dancing with the Stars," … Read the whole story
Analytics and technology, once seen as "added value" disciplines within the advertising industry, have proven to be pivotal to campaign success and inextricably linked … Read the whole story