Marketing Daily
Wednesday, November 8, 2017
  • Tough Mudder, Spartan Add Sponsors

    Tough Mudder and recovery drink Kill Cliff have partnered for the 2018-19 U.S. event season and health club 24 Hour Fitness has entered into … Read the whole story

  • FDA's Menu Labeling Guidance: No Calorie Counts On Marketing Materials

    The guidance also includes suggestions for pizza chains on how to comply with calorie posting in the context of myriad topping combinations consumers order. Read the whole story

  • Marijuana Market Poised For Growth, But It's A Minefield

    According to the Brightfield Group, a market research firm focused on the legal cannabis industry, the global cannabis market will reach $7.7 billion this … Read the whole story

  • Jim Parsons Haunts LeBron James In New Intel Holiday Campaign

    The media strategy covers traditional and digital channels. The campaign will run during high-profile TV programming, including "This Is Us," "Dancing with the Stars," … Read the whole story

  • Creative By Numbers: Putting Data At The Forefront Of Creative

    Analytics and technology, once seen as "added value" disciplines within the advertising industry, have proven to be pivotal to campaign success and inextricably linked … Read the whole story