Marketing Daily
Wednesday, December 20, 2017
  • Honda Promotes Plug-In Hybrid

    The spot, from RPA, shows how the end of a driver's battery charge isn't the end of the world because it has a gas-powered … Read the whole story

  • Burger King Gifts Biggest Fan With His Own Restaurant

    In addition to winning goodwill through its royal treatment of Sullyvan, Burger King is looking to engage and build loyalty with a contest promoted … Read the whole story

  • Bankrupt Toys R Us Pulls Out All Stops For Christmas

    Its latest price cuts include buy-one get-one deals that slash 30% off video games, 40% of Nerf toys, and 50% off Disney Princess dolls … Read the whole story

  • The Power Of Holiday Advertising: The Gift Of What If?

    The explosion of genetic testing kits poses a question not previously explored: what if we have family out there we've never met? Read the whole story

  • Influencer Marketing Works, As Long As It's 'Authentic'

    Nearly a third of consumers say they have purchased a product or service based on an influencer's recommendation; nearly a quarter said they have … Read the whole story

  • NFL, Amazon, Facebook Deemed 'Buzziest' Brands

    Using data from nearly one million surveys with U.S. adults 18+, the rankings reveal what consumers thought, saw, and heard about the world's biggest … Read the whole story

  • Sentry Insurance Debuts First TV Campaign In 30-Plus Years

    Sentry Insurance, one of the largest mutual insurance companies in the United States, is debuting its first national television campaign in more than 30 … Read the whole story