restaurants

Burger King Gifts Biggest Fan With His Own Restaurant

Burger King France is taking fan appreciation to new levels for the holidays.

To thank its biggest Facebook fan — Sullyvan K., who has posted 637 comments on Burger King’s Facebook page — the brand turned the BK location nearest Sullyvan’s home in Bordeaux into “his” restaurant.

The building (above) was wrapped with an enormous bow and a gift card reading “For our best fan, Merry Christmas, Sullyvan.” Large letters installed above the doors spelled out “Home of Sullyvan K.”

The superfan — whose ecstatic reactions were recorded on video (below) — was also given a table, parking space, plastic tray, Whopper box and napkins bearing his name. 

Best of all, he now has a card that entitles him to free meals at the BK whenever the urge strikes, with whomever he likes.

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In addition to winning goodwill through its royal treatment of Sully, BK is looking to engage and build loyalty with a contest promoted at the video’s end: The fan who posts the most comments under the video (which is embedded on BK’s Facebook page, as well as featured on YouTube) will receive a year’s worth of free Burger King.

Ho, ho ho…ld the onions.

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