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You won't need your wallet or credit cards but you do need a special Amazon Go app to get into the new convenience store that's opening to the public in … Read the whole story
AUTOMOTIVEThe brand will continue its sponsorship of the Super Bowl alternative, the Puppy Bowl on Animal Planet, for the eighth consecutive year. Read the whole story
PACKAGED GOODS"Pampers knows that when baby sleeps, everyone else can get some sleep, too, and that is important for the overall health of the entire … Read the whole story
RESTAURANTSPanera has a growing track record for pairing press-generating initiatives tied to clean food and transparency issues with its product launches. Read the whole story
BEAUTYTarget's fragrance-without-a-face launch may benefit from the one thing physical retailers can do that online can't: Let consumers explore in person. Read the whole story
AUTOMOTIVEThe automaker is teasing its Super Bowl effort only by promising it will "celebrate millions of heroes who have helped a very important cause" … Read the whole story
AIRLINESThe campaign creative features six U.S. Olympians and their moves on the slopes and ice by comparing them with the everyday, "but equally heroic," … Read the whole story
- BEVERAGES
Rombauer Vineyards and agency The Engine Is Red are launching the Napa Valley winery's first direct-to-consumer campaign. “The Joy of Wine" creative is straight-forward … Read the whole story
AUTOMOTIVEOne major car maker will always have an idea of where to park. The BMW Group has just acquired Parkmobile, reported to be the … Read the whole story
- BEVERAGES
By collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines piloted a new process to better understand how marketing impacts the bottom line, … Read the whole story
