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By and large, there was lot of happy news in McDonald's fourth quarter and full year 2017 results, but the stock took a beating on fears that the renewed focus … Read the whole story
AIRLINESThe sponsorship helps the airline reach new audiences of Puppy Bowl/Animal Planet fans and animal lovers, Southwest Airlines' Bethany Evans tells "Marketing Daily." Read the whole story
FOODThe brand - which to date has not run a Super Bowl ad, but has employed sampling as a key strategy since 2004 - … Read the whole story
FOOD AND BEVERAGESThere are two, 30-second videos from Goodby Silverstein & Partners, to run consecutively to create a lip-syncing "battle" of sorts between the celebrities representing … Read the whole story
FOODFans are being encouraged to share their own party recipes on Game Day, using @Welchs and #GrapeJellyMeatballs, for a chance to win giveaways such … Read the whole story
RESTAURANTSThe fast-growing chain plans to expand its franchise base to some 500, with 25 planned for this year. Ads are running on its social … Read the whole story
BEVERAGESThis is Corona Extra's first involvement in the horse race, which draws in approximately 19 million viewers and 160,000 attendees for one of the … Read the whole story
"There are more ways to advertise today," says Wix cofounder/CEO Abrahami Avishai, adding that many are at least as efficient as the Super Bowl. Read the whole story
TD Ameritrade is going big with an ad campaign to support what it calls a "game-changing, first-for-the-industry product for retail investors" by offering the … Read the whole story
