Marketing Daily
Thursday, March 8, 2018

Top of The News

Coca-Cola Rolling Out Alcohol-Based Chu-Hi Drink In Japanese Market
by Thom Forbes

Coke has been informally mixing with rum since the conclusion of the Spanish-American War but, until now, the bottles and cans rolling off the lines at Coca-Cola bottling plants have … Read the whole story

  • FINANCIAL SERVICES
    Citi Chief Brand Officer Dermot Boden Resigns
    by Tanya Gazdik

    Boden will leave at the end of March and Mark Ingall, managing director, global marketing, will act as chief brand officer beginning in April. Read the whole story

  • RETAIL
    Barneys, Walmart Latest Retailers To Pile On VR
    by Sarah Mahoney

    Fashions are from the spring and summer collections of Prabal Gurung, The Row, Rick Owens, and Loewe. A teaser for the effort is running … Read the whole story

  • FOOD
    Post Goes Retro For National Cereal Day, Parodies Cheesy 'Greatest Hits' Spots
    by Karlene Lukovitz

    Post does a follow-up to its popular #cereALL hip-hop video for last year's annual cereal "holiday." Read the whole story

  • AUTOMOTIVE
    Ford Leads Automakers In Digital Strategies
    by Tanya Gazdik

    Leaders in this year's Index focused on improved data collection, mobile optimization, and aggressive SEM strategies, according to L2. Read the whole story

  • BEVERAGES
    Suja's Kale Drinks Come To Life On L.A. Billboard
    by Larissa Faw

    The billboard features a giant pair of wings made of kale along with the message: "People in LA love kale. And taking photos in … Read the whole story