MediaPost Publications - Marketing Daily 03/13/2018

Top of The News

All Tech Eyes On Dropbox IPO As Its Target Valuation Disappoints

by Thom Forbes

Dropbox, the cloud-based file-hosting service business that has refused to evaporate in the face of competition from the likes of Apple, Google, Microsoft and Amazon, is going public at an … Read the whole story

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RETAIL
Marketers Want Bigger Piece Of The Pi
by Sarah Mahoney
The growth of pi for some brands is easier to understand: Pieology, for example, became the first company to break into the top 20 … Read the whole story
BEVERAGES
Powerade Turns To Humorous Hyperbole In 'Some Kind Of Power'
by Karlene Lukovitz
The spot will air on March 13 alongside five 15-second videos -each depicting another of the man's flights of basketball fancy. Read the whole story

TELECOM
Cricket Game Show Video Pays Off On Social Media
by P.J. Bednarski
But... "there's a catch," the host says. "You can either take the money or take $500 and give it away and make somebody's day." Read the whole story
PHARMA
MLB Pitcher Verlander Stumps For Flonase
by Tanya Gazdik
As part of the partnership, Verlander appears in a documentary series called "Greatest Season Ever" about his pre-season training routine. Read the whole story
AUTOMOTIVE
Detroit Auto Show Considering Time Shift
by Tanya Gazdik
As for the regular public show days, you've got to think not having to negotiate inclement weather might encourage a few more spectators. Read the whole story
COMMENTARY
Has Advertising Jumped The Shark?
by Matt Smith, Op-Ed Contributor
My fear is that too many of us are acting like screenwriters and television showrunners. The endgame now seems to be to entertain above … Read the whole story
HEALTH
Montage Health Doesn't Want To See You
by Larissa Faw
In addition to online videos, three :30-second spots appear across California's Monterey county during prime-time programming. Read the whole story