Marketing Daily
Thursday, March 15, 2018
  • Corona, Samuel Adams, Bud Lead YouGov Beer Rankings

    Bud Light, likely seeing a boost from its hugely popular "dilly dilly" ads, jumped from #6 last year to #3 in the 'best-perceived' rankings. Read the whole story

  • Nestle Ranked #1 Global CPG; Bumps P&G To #2

    P&G's market cap value was stable, but Nestle's increased, reports GlobalData. Kraft Heinz, Mondelez and General Mills saw M cap value declines. Read the whole story

  • Dos Equis Keeps It 'Interesante' In New Campaign

    Created by Droga5, it was filmed on all seven continents and the moon in stunning 8K resolution. Yeah, that's the ticket. Read the whole story

  • Activision Blizzard Hires Execs From NHL, NBA, NBC

    Daniel Cherry III brings over 20 years of marketing experience, including as chief marketing and innovation officer for the New Jersey Devils and the … Read the whole story

  • What's AT&T TV? Telecom Giant Seeks A New Trademark

    The request may explain why AT&T launched its "More for your thing" campaign that tied the AT&T name to its various media and communications … Read the whole story

  • Shopper Marketing's Moment: Kimberly-Clark, Mondelez, Unilever Win Big

    "The marketing and media landscape is evolving quickly, and this year's winners highlight the very best of what marketing teams can achieve." Read the whole story

  • HomeGoods' 'Go Finding' Campaign

    It's based on the idea that most people love the "thrill of the find: that special feeling you get when you discover something amazing." Read the whole story