MediaPost Publications - Marketing Daily 03/29/2018

Top of The News

Equifax Names GE Veteran Mark Begor To Lead It Out Of Its Miseries

by Thom Forbes

After a long search in the wake of its massive security breach revealed last September, Equifax has named a new permanent leader. Mark Begor, who most recently has been a … Read the whole story

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AUTOMOTIVE
FCA's CMO Olivier Francois Reflects On Successes
by Tanya Gazdik
"In 2017, like in every year, we tried to be different," FCA's Olivier Francois told "Marketing Daily" during an exclusive interview at the New … Read the whole story
RETAIL
In Slow Shift, Walmart Tilting Democrat
by Sarah Mahoney
Perhaps most remarkably, it seems to have pulled off this feat without losing favor among Republicans. YouGov CEO Ted Marzilli tells us what the … Read the whole story

SOCIAL MEDIA
For Easter Brand Marketers, Social Media Has Its Fluffy Favorites
by P.J. Bednarski
On Pinterest, perhaps because its users are more craft oriented, engagements spiked at 350,000 more than a month before Easter last year. Read the whole story
FOOD AND BEVERAGES
Saucony Offers Dunkin-Themed Sneakers For Boston Marathon
by Karlene Lukovitz
Dunkin' finds another way to "keep America running," in a partnership with another brand that's also based in the Boston area. Read the whole story
COMMENTARY
The Modern Car Buyer Brings New Expectations, New Opportunities
by Dean Evans, Columnist
For the first time since the financial crisis in 2009, U.S. annual car sales declined in 2017. The drop in sales come as Millennials … Read the whole story
ENTERTAINMENT
E-Gamers Are Just As Crazed As You Think
by P.J. Bednarski
More than 60% said they have sacrificed sleep so they could play - and 11% said they have missed work to play games instead. Read the whole story
BEVERAGES
Pacifico Beer Launches First National TV Campaign
by Larissa Faw
Developed with Cramer-Krasselt, the "Live Life Anchors Up" creative is inspired by the anchor on the bottle. Read the whole story
APPAREL
L.L. Bean's Back Bay Station Takeover
by Steve McClellan
Red Sox opening day ads will point out that "Sox and boots belong together" and feature photos of Fenway Stadium with the team's logo … Read the whole story
COMMENTARY
Spotlight On Buying Groceries Online: It's Amazon Vs. Walmart
by Amanda Silvia, Op-Ed Contributor
The two main reasons for regularly purchasing groceries online are to save time and for the convenience of not having to shop in the … Read the whole story