Marketing Daily
Friday, March 30, 2018
  • Super 8 Is First Hotel Brand With a Concept Vehicle

    "As a brand, we think it's incredibly important to find ways for our guests to interact with us that are both fun and unexpected," … Read the whole story

  • Mondelez Decentralizes Via Regional CMOs; Taps Danone's Renaud As Global CMO

    New structure, overseen by Martin Renaud, looks to jumpstart growth by putting CMOs close to customers in Mondelez's far-flung markets. Read the whole story

  • Calvin Klein Sales Jump On Big Ad Spending

    "We are especially encouraged given the historically conservative nature of management's planning," writes one Barclays analyst. Read the whole story

  • Drone Market: What Goes Up Doesn't Always Come Down

    Consumers are buying into the latest technologies, including sophisticated navigation gear, anti-crash technology, foldable drones and GPS. Read the whole story

  • 11 Ways To Create Loyal Customers Beginning April 1

    Spring appears to be here, and with it a renewed sense of optimism and promise for the possibilities for the year ahead. Read the whole story

  • KBS' 'Vonster' Project For

    This is the first time technology has been applied in this way, to create a fully interactive virtual puppet that could be re-animated live … Read the whole story