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Ford has seen the future - electric and hybrid vehicles - and the near future - trucks, SUVs and sport cars. What is doesn't see much of in coming years … Read the whole story
FINANCIAL SERVICESThe campaign marks a significant departure from the brand's previous ad campaigns, according to the company. Read the whole story
RETAILBrands are already piling on the marketing messages, from sweet bouquets from FTD, tire-changing moms from Pandora; extra-special bath bombs from Lush, to sweet … Read the whole story
ELECTRONICS"The spots are meant to complement the dystopia of Gilead by highlighting the foibles of the 'smart home'" Dmitri Siegel, vice president of global … Read the whole story
BEVERAGESThe brand's newest line modestly positions itself as "the sports drink for the rest of us." Read the whole story
AUTOMOTIVEWhen brands post about their socially conscious activities, it resonates with their core audience and spurs engagement, Shareablee's Tania Yuki tells "Marketing Daily." Read the whole story
- COMMENTARY
There were several lessons that came to the surface at the 4As conference that are worth considering in order to maintain relevance and survival. Read the whole story
CAUSE-RELATED"People believe in vampires, zombies and other mythical creatures, but somehow one in four Americans does not believe in climate change." Read the whole story
PACKAGED GOODSThe agency and its new client have already kicked off a humorous campaign, which launched earlier this month, to promote Barbasol's new line of … Read the whole story
