Top of The News
by Thom Forbes
Campbell Soup Co. CEO Denise Morrison tendered an immediate and surprise resignation on Friday after leading the company for seven years on a quest to be seen as a marketer … Read the whole story
CONSUMER PACKAGED GOODS
by Karlene Lukovitz
Just 17 global FMCG brands were chosen by consumers 1 billion or more times last year, according to Kantar Worldpanel's latest Brand Footprint report. Read the whole story
RESTAURANTS
by Nina Lentini
Consumers take a photo of an ad for McDonald's Crispy Chicken Burger. KFC immediately declares, "That is not Original Recipe." A coupon is offered. Read the whole story
GAMING
by P.J. Bednarski
AbleGamers Foundation says counts 33 million disabled gamers in the U.S. Microsoft announced the device on Thursday as part of Global Accessibility Awareness Day. Read the whole story
RESTAURANTS
by Tanya Gazdik
In addition to receiving the grant last year, the 2017 Heroes to CEOs winners are being showcased on Bob Evans Farms product packaging throughout … Read the whole story
AUTOMOTIVE
by Steve McClellan
The new campaign, "Betta Getta Jetta," features a dozen tracks from Interscope Records artists to help showcase the nameplate's new sound system from BeatsAudio. Read the whole story
HEALTH
by Tanya Gazdik
A survey completed earlier this year reveals that, across the board, anxiety is the largest issue for children diagnosed with brain tumors or other … Read the whole story
COMMENTARY
by
Consumers are more than happy to answer questions about themselves when they know who's asking and why. Read the whole story
ENTERTAINMENT
by Larissa Faw
The "From Dust To Gold" campaign was developed with the Portland and New York offices of AKQA. Read the whole story
TOURISM
by Larissa Faw
The ads will run across connected TV, pre-roll, digital display, rich media display and social channels and specifically target friends, couples and families. Read the whole story