Marketing Daily
Monday, June 18, 2018
  • Sony PS4 Upsets 'Fortnite' Gamers, Blocking Cross-Play With Nintendo Unit

    Gamers howled on social media. Sony responded, sort of, to the BBC, the only statement it has made on issue as of Friday morning. Read the whole story

  • Macy's, Pushing Customer Experience, Takes Stake in B8ta

    B8ta, which started in 2015, with stores in San Francisco, New York and Santa Monica, Calif., aims to help customers try and buy new ... Read the whole story

  • FIFA World Cup Most Avid Fans: Hispanics

    When looking at Hispanic TV homes in the U.S. exclusively, about 61% of their residents have watched at least six minutes of a soccer ... Read the whole story

  • Calif. Law Firm Launches 'De-Alcohol-Orizer' Campaign

    The campaign kicked off by marketing the De-Alcohol-Orizer on Instagram, Facebook and Snapchat in the form of animated gifs encouraging people to "undrunk yourself." Read the whole story

  • Unilever Bans Influencers Who Buy Followers

    The company's top marketing executive, Keith Weed, made the announcement at Cannes. It's part of a broader effort at the company to eradicate fraud ... Read the whole story

  • Apple Inks Deal With Oprah Winfrey In Original Content Push

    The deal with Apple may include a talk show or focus on scripted or reality programming. The content may even go beyond video. The ... Read the whole story