Top of The News
by Thom Forbes
Walmart is shopping for a better deal on its credit-card partnership that is currently with Synchrony Financial but may move - in whole or part - to Capital One as … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Cox Automotive searched across a range of data, hunting for correlations among 2017 new-vehicle purchase profiles and consumer sports-and-leisure profiles Read the whole story
APPAREL
by Sarah Mahoney
There will also be time-limited "Dashes for the Deal." It plans to float details by its fans on its website and mobile app, as … Read the whole story
TELECOM
by P.J. Bednarski
To help sell it, Sprint is launching a commercial in which a chorus apologizes to 50,000 John Smiths for heretofore not offering buckets of … Read the whole story
BEVERAGES
by Karlene Lukovitz
Ads feature the multi-faceted lives of Maria Sharapova, Madison Keys and Luka Sabbat. Read the whole story
COMMENTARY
by Michael Solomon, Columnist
So, what's the future of branding? Maybe we can glimpse it at - of all places - the stodgy Masters Golf Tournament. Read the whole story
SPORTS
by Tanya Gazdik
Soap & Glory will take over the rinse stations and changing tents onsite at races. The brand will also unveil a reimagined version of … Read the whole story
RETAIL
by Sarah Mahoney
"Laptops, tablets and smartphones are now an everyday part of household life and aren't necessarily a purchase parents save for the start of the … Read the whole story
FOOD
by Larissa Faw
A total of $100,000 in prizes, experiences and merchandise will be awarded. The contest is supported with TV ads and social media. Read the whole story