Marketing Daily
Tuesday, July 17, 2018
  • For Rebranding, Gymboree Taps '80s Roots, AR App

    To increase relevance, it added a digital element, using a new app called Made You Smile. The app works with Gymboree's graphic t-shirts. Read the whole story

  • Harman Enlists Yankees' Aaron Judge As Ambassador

    Whether hailing a taxi, riding the subway or catching a game at Yankee Stadium, city-goers can expect never-before-seen content and displays featuring Judge and … Read the whole story

  • StubHub Unveils First Work From 72andSunny

    In addition to video spots, the campaign includes radio, out-of-home, and digital appearing in select markets including Philadelphia, Houston and Atlanta. Read the whole story

  • Millennials Want Brands With Values, But, Really, A Good Deal More

    "Millennials, like older generations, just want reliable, well-priced goods. Factors like ethical standards or transparency are important to some." Read the whole story

  • Papa John's Apology Was Too Little, Too Late

    Papa John's should focus on continuous improvement to its company, its image and its crisis communication. Read the whole story

  • Car Buyers Are More Pragmatic On Social Media

    Car buyers want product information (48%), followed by promotions and deals (46%), education content (18%), news (17%), business updates (12%) and entertaining content (9%). Read the whole story