
APPAREL
by Sarah Mahoney
To increase relevance, it added a digital element, using a new app called Made You Smile. The app works with Gymboree's graphic t-shirts. Read the whole story

ELECTRONICS
by Tanya Gazdik
Whether hailing a taxi, riding the subway or catching a game at Yankee Stadium, city-goers can expect never-before-seen content and displays featuring Judge and … Read the whole story

ENTERTAINMENT
by Larissa Faw
In addition to video spots, the campaign includes radio, out-of-home, and digital appearing in select markets including Philadelphia, Houston and Atlanta. Read the whole story

RESEARCH
by P.J. Bednarski
"Millennials, like older generations, just want reliable, well-priced goods. Factors like ethical standards or transparency are important to some." Read the whole story
COMMENTARY
by Christal Johnson, Op-Ed Contributor
Papa John's should focus on continuous improvement to its company, its image and its crisis communication. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
Car buyers want product information (48%), followed by promotions and deals (46%), education content (18%), news (17%), business updates (12%) and entertaining content (9%). Read the whole story