JetBlue founder David Neeleman is leading a group of investors that's buying 60 Airbus A220-300 airplanes with the intent of launching a new airline that's been called Moxy. Read the whole story
Target says its one-day sales event, which it billed as a "no membership required" extravaganza, led to its highest single day of sales and … Read the whole story
"This campaign is a true example of the product inspiring the campaign," said Volkswagen of America's Jim Zabel in a release. Read the whole story
To make Budweiser the most talked about brand of the World Cup, it created an integrated digital campaign to "Light Up the World Cup." Read the whole story
The campaign runs across a variety of channels, including YouTube, Roku, Hulu, Amazon Fire, Programmatic, Facebook, Instagram (paid and organic). Read the whole story
The campaign leverages the access that Whole Foods Market as a distributor provides for the young brand, while encouraging taste-testing. Read the whole story
How the newly named Lantern Entertainment is a huge miss for a big target. Read the whole story
Brands need to jettison traditional age-related stereotypes in their marketing strategies according to a new report from McCann. Read the whole story