Marketing Daily
Thursday, July 19, 2018
  • Amazon, Target Win Big On Prime Day

    Target says its one-day sales event, which it billed as a "no membership required" extravaganza, led to its highest single day of sales and … Read the whole story

  • VW Jetta Campaign Challenges Creative Studio

    "This campaign is a true example of the product inspiring the campaign," said Volkswagen of America's Jim Zabel in a release. Read the whole story

  • Budweiser Most Discussed On Twitter During World Cup

    To make Budweiser the most talked about brand of the World Cup, it created an integrated digital campaign to "Light Up the World Cup." Read the whole story

  • Terra Chips Overhauls Branding

    The campaign runs across a variety of channels, including YouTube, Roku, Hulu, Amazon Fire, Programmatic, Facebook, Instagram (paid and organic). Read the whole story

  • MatchaBar, Whole Foods Do The Hustle For New Energy Drink

    The campaign leverages the access that Whole Foods Market as a distributor provides for the young brand, while encouraging taste-testing. Read the whole story

  • Why Corporate Naming Matters

    How the newly named Lantern Entertainment is a huge miss for a big target. Read the whole story

  • Report: Brands Need To Rethink Attitudes About Consumers And Aging

    Brands need to jettison traditional age-related stereotypes in their marketing strategies according to a new report from McCann. Read the whole story