June 3 - 6, 2024
Wednesday, August 15, 2018
Top of The News
The offer from Sears CEO Eddie Lampert will "inject Sears with cash and stave off a bankruptcy filing," noted sources cited in the WSJ. Read the whole story
BEVERAGESCoca-Cola will position BodyArmour as premium, to differentiate it from its #2 sports drink brand, Powerade. Read the whole story
APPARELIn what may be organic baby clothes' most mainstream moment yet, Gerber Essentials launches in Walmart and Target. Read the whole story
COMMENTARYJack Hollis, group VP/GM for the Toyota Division at Toyota North America, on rapid change in the automotive category. Read the whole story
The campaign, from CP+B, highlights the travel company's wedding services as the most popular wedding date of the year approaches. Read the whole story
NFL Media, comprised of NFL Network and the League’s digital properties, is supporting the upcoming season with new spot featuring Rams star Todd Gurley … Read the whole story
- COMMENTARY
Nielsen and FMI estimate that Americans' total online grocery spending will reach $100 Billion between 2021 and 2023. Food and beverage retail is the … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
David Dreyer - Starco Brands, CMO
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
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