Top of The News
by Thom Forbes
Generic copies of the drug, which treats severe allergic reactions, have been struggling to reach the market. Read the whole story
FOOD
by Karlene Lukovitz
The new TV campaign is warmhearted and nostalgic, in contrast to the brand's previous, long-running, benefit-focused "drain it or drink it" ads. Read the whole story
by Sarah Mahoney
Macy's just released better-than-expected numbers, citing its revamped marketing approach and a greater focus on fashion. Read the whole story
BEVERAGES
by P.J. Bednarski
Red-haired Kara Goldin helped fund an off-Broadway musical about the threatened demise of redheads. Read the whole story
by Larissa Faw
Actor Dennis Quaid is Esurance's newest spokesperson, marking his first on-screen commercial role. Developed with Leo Burnett Chicago, the "Surprisingly Painless" creative shows Quaid … Read the whole story
by Larissa Faw
The agency will lead creative strategy, media, analytics and shopper solutions in North America per a new three-year contract. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Vivino is shooting for $1 billion in wine sales within two years. But it had to clean up its email to get where it … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep … Read the whole story