Top of The News
by Thom Forbes
Under the all-cash deal, Tel Aviv-based SodaStream will become an independent division of PepsiCo, with current management team intact. Read the whole story
BEVERAGES
by Karlene Lukovitz
The plant-based hydration drink--which will expand into traditional retail in November--boasts multiple functional benefits aimed at attracting health-conscious millennials. It's taking on flavored waters … Read the whole story
RETAIL
by Sarah Mahoney
Walmart's good news was propelled by a 40% jump in e-commerce sales and strong results in its grocery business. Read the whole story
HEALTH AND BEAUTY AIDS
by Sarah Mahoney
Harry's, the direct-to-consumer shaving brand, promotes its new body wash and bar soaps via a rapped version of the kids' classic "Chicka Chicka Boom … Read the whole story
AUTOMOTIVE
by Phyllis Fine
"We Dig Dirt" says KIOTI Tractor in its latest ad campaign -- and the company isn't kidding. Read the whole story
CONSUMER PACKAGED GOODS
by P.J. Bednarski
Since 2005, the Procter & Gamble brand has brought its portable laundry services to people hit by tragedy. Read the whole story
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by Larissa Faw
The Toronto-based storefront serves as a series of "playful, interactive spaces" where visitors can test the brand's kitchen, laundry, and floor-care appliances. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Ford delivered a 44-page self-driving safety report titled "A Matter of Trust" to the U.S. Department of Transportation. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The good news, per the VAB, is that it appears TV advertising equals specific digital media gains in terms of unique visitors -- a … Read the whole story