Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us from a brand-lift standpoint," Nissan's Erich Marx tells "Marketing Daily." Read the whole story

Hyundai will also sponsor a three-part custom-branded content series, "Cover 2," that will provide a closer look at some of the league's rivalries. Read the whole story

Some retailers have figured out that private label is the one thing they can use to compete, says Magid's Matt Sargent. Read the whole story

The brand is giving away bikes -- or moving boxes -- to Brooklynites inconvenienced by the upcoming construction shutdown of the subway line. Read the whole story

Samsung Galaxy Note 9's Bixby partners with Ticketmaster, while Alexa is now helping customers of Dunkin' Donuts. Read the whole story

"Distracted driving is not unique to younger generations," said Volvo's Jim Nichols. "In fact, it's a problem we are seeing across generations and demographics." Read the whole story

New social campaign was designed to reverse what Miss America Organization contends are misguided stereotypes about the competition. Read the whole story

Media attribution analytics company C3 says the middle of the week is the best night for highest return on a TV ad investment. Read the whole story

Papa Murphy's is releasing its first creative work from its new agency Mekanism and its in-house social media agency Epic Signal as the take-home … Read the whole story