Pharmaceutical companies want to direct consumers to websites rather than disclose costs in direct-to-consumer television advertising. Read the whole story
By and large, chains are doing a better job of blurring the lines between physical and online shopping, according to a Gartner study. Read the whole story
In an investor presentation, the company implicitly acknowledges that its battle to lure millennials has not proven the best strategy. Read the whole story
The in-store application is a new one for OmniVirt, the VR/AR ad platform that has previously been used to show off travel destinations. Read the whole story
Sears was a me-too company. But it helped put Main Street general stores out of business. Read the whole story
"Much like the Land Rover vehicles, the shoes are terrain-appropriate, providing practicality and comfort in equal measure," says a Clarks exec. Read the whole story
The "Game Recognize Game" creative intermixes images of the team's past basketball history with current players. Read the whole story
More than 13,000 artists and 72,000 songs mention car search terms within their lyrics, according to new study. Read the whole story
We are witnessing the sunset of the golden age of traditional targeting and segmentation, Read the whole story
In the age of what McKinsey & Co. calls the "experience economy," retailers are faced with a challenge: They must innovate the products and … Read the whole story