November 20 - 23, 2024
Friday, October 19, 2018
Top of The News
Despite co-branding setbacks and stiff competition, American Express said yesterday its third-quarter profits had jumped 22% over the previous year. Read the whole story
RETAILThe retailer's strong points in this market include low prices, same-day delivery and grocery pickup, according to a Barclays analysis. Read the whole story
CONSUMER PACKAGED GOODSProcter & Gamble, which owns Gillette, says this new pilot program "furthers our commitment to place power in the hands of consumers." Read the whole story
BEVERAGESThe initial deal calls for the flagship brand's logo to appear on McLaren's cars and drivers' overalls for remainder of Formula 1 season. Read the whole story
A new study finds most marketers already believe their push to automate customer experiences is turning consumers off. Read the whole story
- COMMENTARY
The ANA released a report on "in-housing" agency functions that sheds some important light on a trend unlikely to end any time soon. Read the whole story
BIA Advisory Services' report suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions. Read the whole story
"The traditional agency model just isn't built to keep up anymore -- the talk often outweighs the action," says an agency co-founder. Read the whole story
- COMMENTARY
"Harvard Business Review" study shows that email is second-most used digital channel -- but less than a third of companies are good at it. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Jaclyn Casavant - Bayer, Senior Brand Manager
Mary Beugelsdijk - Primal Kitchen, Senior Brand Manager
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February 23 - 26, 2025
