Top of The News
by Thom Forbes
It doesn't get any better than that for a marketing department. Not that there aren't glitches. Read the whole story
by Karlene Lukovitz
The brand is soliciting fans via Twitter to help create 'the nuttiest beer ad of all time' for a limited-quantity India Pale Ale (IPA). Read the whole story

TEENS
by Sarah Mahoney
Vans hit an all-time high -- "the closest any brand has come to Nike in years," in Piper Jaffrey's semiannual report on teen spending. Read the whole story

VIDEO
by P.J. Bednarski
The companies expect a high churn rate, but still gain a new service prospect and data on their viewing behavior. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Turo "hosts" -- people that rent out their vehicles on the app -- have the chance to give their guests a five-star experience. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The campaign features photography of the redesigned 2019 Acura RDX interior, with a focus on the view through its panoramic moonroof. Read the whole story

COMMENTARY
by Alan Hart
Eaton discusses the "new" DuPont, and the challenges of launching a brand inside a larger company. Read the whole story
by Chuck Martin
The limited-time interactive AR environment allowed users to explore iconic New York City monuments and local staples. Read the whole story
by Joe Mandese
MRI, the U.S. consumer research division of GfK MRI, which is the mainstay for media planning for many top agencies and brands, has rolled … Read the whole story
-
by Larissa Faw
McCormick & Company is appointing WPP's Grey as AOR for the McCormick portfolio of spices and herbs and also for its Frank's RedHot sauce … Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
Even if consumers don't yet own a smart speaker, familiarity with such products -- especially Amazon and Google devices -- is high. Read the whole story