ORLANDO, Fla.- Brands that have a deep understanding of their purpose do a better job of connecting with their audiences. Read the whole story

New research from Valassis finds that this year, a surprising 40% of shoppers in its recent survey used Prime Day to score holiday gifts. Read the whole story

The new miniature Palm, with a 3.3-inch display, can sync to your existing larger smartphone, Read the whole story

The campaign aims to drive growth across the brand's full portfolio by positioning Scotch as an 'approachable' spirit. Read the whole story

"Across the industry, marketers are not taking risk. It pains me. We have gone into creative hibernation," Progressive's Jeff Charney says. Read the whole story

A study by Uberall found that some 86% of consumers would be more likely to shop at a store that responds to customer reviews. Read the whole story

Much like Google Assistant, SoundHound is very good at understanding what was said, even in a relatively complex sentence. Read the whole story

Instead of aligning with a traditional agency, BuzzFeed will develop creative internally -- particularly branded content -- in partnership with Macy's. Read the whole story