Top of The News
by Thom Forbes
The company will split its "second headquarters" between Arlington, Va. and New York's Long Island City, with Nashville, Tenn. also a new "Operations Center of Excellence." Read the whole story
BEVERAGES
by Karlene Lukovitz
Wine brand's 'Tastes Like Happy' campaign builds on the success of its local TV strategy by enhancing engagement with a crowdsourcing contest. Read the whole story
TECHNOLOGY
by P.J. Bednarski
Consumer dollars are heading away from tablets and toward voice-assisted speakers. Read the whole story
FASHION
by Sarah Mahoney
New spots aim to move brand beyond warm-weather sports attire to one with "year-round presence," according to an exec. Read the whole story
ENTERTAINMENT
by Tanya Gazdik
"The new ad gives viewers a glimpse into the heritage of JBL," Harmon's Ralph Santana tells "Marketing Daily." Read the whole story
COMMENTARY
by Alan Hart
Marketer, consultant, and author, Knox's book "Predicting the Turn" was a WPP Atticus Awards Grand Prix winner in 2017. Read the whole story
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by Ray Schultz
The unsubscribe rate is highest at the start, but the read rate is higher than usual, Return Path reports. Read the whole story
by Larissa Faw
In a new study, 35% of marketers said they chose images of same-sex couples to avoid criticism for not representing more diversity. Read the whole story
by Larissa Faw
Ogilvy sees this campaign as a "flexible brand position" for a company that realizes B2B marketing is now more nuanced. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A French company is now launching an advanced version of smart heating insoles, with an integrated thermostat so temperature can be regulated by smartphone. Read the whole story