Top of The News
by Thom Forbes
Company says move is "industry-leading commitment" to help preserve "effectiveness of antibiotics for human and animal health in the future." Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Honda aims to drive qualified shopping via the custom web views that live within the bot itself, American Honda's Jessica Fini tells "Marketing Daily." Read the whole story

TECHNOLOGY
by P.J. Bednarski
A new Deloitte report agrees with everybody else that 5G technology should take off in 2019, but notes some complications. Read the whole story

AIRLINES
by Tanya Gazdik
Airline will turn five contest winners into literal holiday gifts by gift-wrapping them and flying them home to surprise loved ones. Read the whole story

SPIRITS
by Karlene Lukovitz
The album marks the launch of 1800 Seconds, a branded platform dedicated to discovering new hip-hop artists. Read the whole story

SOCIAL MEDIA
by Sarah Mahoney
When it comes to knowing what will decorate consumer's newsfeeds, no social media platform can ace predictions like Pinterest. Read the whole story

COMMENTARY
by Alan Hart
During a conversation, Hoffman talks about the state of advertising as he sees it, his take on Facebook, and his new book, "Laughing@Advertising." Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
The majority (70%) of consumers in a Kantar TNS study also have privacy concerns about connected devices. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Welcome to BFCM, as the Black Friday weekend is known. Brands did well, and are looking forward to New Year's Day, research shows. Read the whole story
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by Larissa Faw
The Greyest Day of the Year campaign also included a grey line of clothing designed to mark the day. Read the whole story
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by Ray Schultz
The Mac-based email appeared for the first time on WatchGuard's list of the most common types of malware. Read the whole story