FASHION
by Sarah Mahoney
But performance footwear's sales continue to atrophy, including basketball, training, running and hiking. Read the whole story
RESEARCH
by Tanya Gazdik
"More than ever, brand marketers need to make purposeful choices and not be afraid to take a stand," Landor's Tiffany Vasilchik tells "Marketing Daily." Read the whole story
ELECTRONICS
by P.J. Bednarski
Representatives for Guinness And Energizer Holdings wouldn't say just how long the record-setting Energizer AA battery actually lasted. Read the whole story
RESTAURANTS
by Karlene Lukovitz
The restaurant chain is pairing a Rose Parade float made of its 'real' ingredients with a limited-time Free Delivery Bowl offer. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Leveraging gaming technology provides a "more contextual and dimensional shopping experience," Genesis' Kate Fabian tells "Marketing Daily." Read the whole story
by Wendy Davis
Amazon's search ads and email promotions confuse consumers, Williams-Sonoma alleges in a new lawsuit. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
With two parts to test -- understanding users' queries and actually answering them correctly -- speakers did best on number one. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A joint email and direct mail campaign pulls six times the incremental revenue of an email-only effort, Go Inspire Group reports. Read the whole story
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by Larissa Faw
The "You Fuel Us, We Fuel You" creative intermixes clips of athletes like Serena Williams engaging with both product and their respective sports. Read the whole story