But performance footwear's sales continue to atrophy, including basketball, training, running and hiking. Read the whole story
"More than ever, brand marketers need to make purposeful choices and not be afraid to take a stand," Landor's Tiffany Vasilchik tells "Marketing Daily." Read the whole story
Representatives for Guinness And Energizer Holdings wouldn't say just how long the record-setting Energizer AA battery actually lasted. Read the whole story
The restaurant chain is pairing a Rose Parade float made of its 'real' ingredients with a limited-time Free Delivery Bowl offer. Read the whole story
Leveraging gaming technology provides a "more contextual and dimensional shopping experience," Genesis' Kate Fabian tells "Marketing Daily." Read the whole story
Amazon's search ads and email promotions confuse consumers, Williams-Sonoma alleges in a new lawsuit. Read the whole story
With two parts to test -- understanding users' queries and actually answering them correctly -- speakers did best on number one. Read the whole story
A joint email and direct mail campaign pulls six times the incremental revenue of an email-only effort, Go Inspire Group reports. Read the whole story
The "You Fuel Us, We Fuel You" creative intermixes clips of athletes like Serena Williams engaging with both product and their respective sports. Read the whole story