At CES, Verizon CEO Hans] Vestberg called 5G "the fourth industrial revolution" that "changes everything." Read the whole story
He warned against companies in the "wireless ecosystem" that "engage in behavior designed to purposefully confuse consumers... about what 5G really is." Read the whole story
Diverse teen group Now United will help launch the platform, through packaging, TV, digital and out-of-home advertising. Pepsi, Doritos and Bubly will each run … Read the whole story
The company unveiled a campaign called #OwningIt for Superior Preference Hair Color, starring actors Courteney Cox, Amber Heard and Julianne Moore. Read the whole story
NHL fans are three times more likely to use the Enterprise brand three or more times per year compared to general consumers, says company. Read the whole story
A prospective hotel's social media presence is important to millennials, with 73% saying they check the company's social media feed before booking. Read the whole story
"A philosophy of attraction": Bonnici's thoughts on inbound marketing. Read the whole story
They expect variety and savings. And email is their favorite messaging channel, Digitas reports. Read the whole story
One of the ironies of CES is that most of the gadgetry being displayed is for consumers, but consumers don't attend the actual event. Read the whole story
Xfinity is raising awareness for its new on-demand reality show platform by converting one of Miami's most popular sports bars into one dedicated to … Read the whole story